If they don’t fit, they’re just flops.

FitFlops, aren’t just another pair of cheap flipflops, in fact they hug your feet so uniquely that they don’t even really flop; which is nice in and of itself.  The real reason FitFlops are a step above the rest is the patent-pending micro-wobbleboard^TM technology incorporated into the midsoles.  Developed by Darren James and Dr. David Cook at LSBU the multi-density midsole mildly challenges the balance muscles of the foot and leg to inconspicuously strengthen your step while you walk; initial investigation has even shown increased muscle response to gluts, hamstrings, thighs and calves. 

*Just be sure to get the correct size, we wouldn’t want them to not Fit.

1. Every step you take in your FitFlops helps tone and trim your legs:
   Studies at Salford University by Dr. Philip Graham-Smith and Richard Jones have shown that the FitFlop midsole extends the amount of time that the slow twitch* muscles are engaged during each step (by approximately 10-12%). So just by wearing a pair of FitFlops you’ll get more exercise while doing just exactly what you’re normally doing. (*slow twitch muscles produce energy by converting fats into energy aerobically)
2. FitFlops work your bum muscles more. FitFlops have been proven to increase the amount of time that the gluteus maximus muscle is ‘activated’ during every single step.
3. FitFlops have been shown to have a significant effect on the toning muscles of your thighs: The rectus femoris muscle (one of the large muscles in the group of muscles in your thigh) is activated for a longer period of time while walking in FitFlops than while normally shod or barefoot .
4. Walking in FitFlops is like walking barefoot, but a little bit better. According to a study done at the University of Salford in Manchester, UK, the FitFlop wearer’s gait is very similar to that of a barefoot walker, but the added cushion provided by the EVA midsole helps reduce joint strain and absorb shock. In fact, several FitFlop wearers have already reported relief from back pain after a few days of wearing them.
5. FitFlops make it easier to stay in shape. Just throw them on while you’re running errands, walking to work, or working around your house. Most first-time FitFlop wearers report feeling their muscles working more, while ‘fitter’ wearers feedback has been more toward great comfort and cushion. One woman reported feeling like she’d had a ‘bum-blasting’ workout after a half an hour of FitFlop-shod walking.